Pahalgam Hotel & Restaurant Owners Association (PHROA) has been working in tandem with the Department of Tourism, J&K Government, having participated in mega events across the country in the past, aimed at boosting tourism footfall in Pahalgam.
We admire the flawless efforts of Hon’ble Lt. Governor Manoj Sinah who envisioned colossal potential of tourism, Pahalgam in particular and J&K UT in general. He also invited Film Industry to capture the beauty of the valley in their films and IT Industries to set up industries in the valley particularly in Pahalgam.
I am also thankful to Jenab Sarmad Hafiz, Secretary Tourism for his unparalleled support extended to PHROA.
I extend my warm gratitude to Dr. G.N. Itoo, Director Tourism Kashmir for his active and professional co-operation rendered to PHROA.
Both Secretary Tourism and Director Tourism - Kashmir deserve cordial thanks for having devised various tourism-specific policies and programmers aimed at giving a thrust to tourism in Pahalgam from time to time.
I am thankful to other senior officers in the Department of Tourism who always stand to our needs in the endeavor to promote tourism inflow in Pahalgam.
I express my sincere gratitude to Mr. Masarat Hashim, Chief Executive Officer Pahalgam Development Authority for his continuous endeavours in making Pahalgam the best all year round tourist destination in J&K UT.
I am grateful to the Managing Committee of PHROA for their contribution towards the compilation of this directory.
I would also like to express my gratitude to Senior Vice President, Jr. Vice President, Secretary General, Jt. Secretary General and Treasurer of PHROA for their relentless co-operation.

Javeed Bashir Burza

President